CASE STUDIES

All American Fence and Gate struggled with low brand visibility, relying mainly on word-of-mouth. Previous marketing efforts lacked focus, used generic keywords, and drained their budget without delivering results. The company needed a strategic marketing approach to generate quality leads and build brand awareness.

We implemented a multi-faceted approach to drive growth:

• Revamped Google Ads: Focused on high-intent fencing keywords to improve lead generation at a lower cost-per-acquisition (CPA).
• Targeted Ad Copy: Highlighted unique benefits of various fence types, resonating with potential customers.
• Hurricane Ian Response: Capitalized on the demand for fence repairs post-storm, positioning the company as a trusted provider.
• Website Overhaul: Improved user experience with clear calls-to-action and custom landing pages, increasing conversions.

Ticket Shield, a new traffic ticket law firm in Florida, entered a fierce battleground dominated by established players like Ticket Clinic,a giant spending $40,000 monthly and holding a vast market share. With a tight budget and a goal to carve out market share, they required a targeted marketing strategy to stand out in this competitive arena.

We crafted a strategic funnel approach to engage potential clients at every stage:

• Tailored Campaigns: Developed specific campaigns for top, middle, and bottom funnel audiences with customized messaging that resonated at each decision-making stage.
• Keyword Strategy: Employed a blend of high-intent and long-tail keywords to boost visibility and increase impression share, positioning Ticket Shield against major competitors.
• Optimized Landing Pages: Revamped the website with clear calls-to-action and created targeted landing pages, enhancing user engagement and conversion rates.

Mint Rides aimed to increase lead generation while maintaining a low cost per acquisition (CPA) on a limited budget. With a competitive market landscape in luxury car rentals, they needed an effective marketing strategy that would deliver results quickly and efficiently.

To meet these challenges, we implemented a multifaceted strategy:

• Competitive Analysis: Conducted a comprehensive analysis of the competitive landscape to identify key opportunities and threats in the car rental market.
• Conversion Rate Optimization (CRO): Reviewed and optimized the existing website to enhance user experience and drive conversions.
• Targeted Campaigns: Launched campaigns focused on high-intent keywords and specific car brand keywords. While the initial cost-per-click (CPC) was high, the conversion rate (CR) proved to be exceptionally strong, with an initial CPA of approximately $50.
• New Landing Page: Encouraged the client to create a new landing page based on the CRO report. This strategic move significantly improved the conversion rate, reducing the CPA by 40% to $36 in the following month.

J Train Wellness, a premium MMA gym run by a celebrity trainer, sought to boost membership despite a high subscription fee. The owner, unfamiliar with tech and marketing, needed a strategy to attract affluent members while maintaining a profitable cost per lead.

We implemented a focused strategy to target high-income individuals and optimize for conversions:

• Targeted High-Income Audience: Adjusted bids to focus on affluent audiences and similar interest groups, guiding Google to reach the ideal customer profile.
• Luxury Messaging: Crafted ad copy emphasizing the exclusive, luxury experience, discouraging non-relevant leads and improving engagement with the right audience.
• Bid Adjustments: Optimized bidding strategies to ensure ads were shown to those most likely to convert.

An HVAC and duct cleaning service in San Diego faced frustration with irrelevant calls due to ineffective location targeting from their previous marketing agency. They sought to increase sales and leads while ensuring they only received inquiries within their service area.

To address these challenges, we implemented a targeted marketing strategy:

• Dedicated Campaigns: Created separate campaigns for duct cleaning, HVAC replacement, and other services, allowing for better budget control based on lead requirements for each service.
• Refined Location Targeting: Set precise location parameters to ensure calls came only from serviceable areas.
• Ad Scheduling: Optimized ad schedules to reach potential customers during peak times.
• Customized Ad Copy & Landing Pages: Developed tailored ad copy and dedicated landing pages (LPs) for each service, enhancing relevance and engagement.

Woof Gang aimed to increase foot traffic and appointments for their luxury dog grooming services while targeting high-income pet owners.

• GMB Optimization: Enhanced their Google My Business (GMB) profile to improve local visibility and encourage foot traffic by setting "Get Directions" as a conversion goal.
• Targeted Campaigns: Focused on high-income audiences and pet owners with luxury interests to match Woof Gang’s premium services.
• Offer-Based Ads: Integrated special offers into ad extensions to expand ad real estate, increasing click-through rates and engagement.
• Appointments & Revenue Boost: Leveraged Google Ads to promote exclusive offers, driving a surge in appointments.

Buckingham Farms, a family-run farm-to-table restaurant and rustic wedding venue, faced a critical situation as they were on the verge of closing due to insufficient foot traffic and dwindling revenue.

To turn things around, I implemented a multi-phase marketing strategy:

• Competitive Analysis: Conducted a thorough analysis of competitors and the local market to identify gaps and opportunities.
• Event Planning & Promotions: Focused on promoting farm-to-table dining experiences and organized events targeted at families and children, positioning Buckingham Farms as a community hub for gatherings and parties.
• Wedding Reservations: Once the restaurant gained traction and revenue, I shifted focus to secure high-ticket wedding reservations, tapping into the venue's rustic charm.

Auto Express South sought to capture a significant share of Florida’s WAV (Wheelchair Accessible Vehicle) market, facing intense competition from established players with substantial advertising budgets.

• Funnel Strategy: Implemented a funnel strategy to capture lead interest through form submissions and calls developing a specific Landing Page, enabling personalized support and doorstep test drives for disabled customers.
• Targeted Google Ads Campaigns: Executed focused PPC campaigns to achieve top rankings in search results.
• Refining Keyword Selection: Continuously optimized keyword performance by excluding underperformers and adding relevant new keywords.
• Retargeting Campaigns: Launched retargeting efforts to re-engage interested audiences, nurturing leads and encouraging conversions.
• Tailored Ad Copies and Landing Pages: Developed compelling ad copies and optimized landing pages to enhance engagement and conversion rates.

Allied Family Health aimed to become the leading provider of primary care physician (PCP) services in Fort Myers, competing against numerous local healthcare facilities. They sought to enhance their visibility on Google Search, Maps, and YouTube, while optimizing lead generation and minimizing costs.

• Website Optimization: Enhanced the website for better user experience and SEO, ensuring it was tailored to local searches for PCP services.
• Targeted Keyword Strategy: Focused on PCP-oriented keywords and geo-specific terms to attract patients searching for local providers.
• Compelling Ad Copy: Created resonating ad copies highlighting the convenience of a "local PCP centre near you," driving interest from local patients.
• Dedicated Campaigns: Developed specific campaigns for each of the 10 branches, targeting relevant audiences within defined radii, along with a top-of-funnel (TOF) campaign for broader Florida outreach.
• Insurance and Demographic Targeting: Analyzed insurance acceptance to define the ideal income range for prospective patients, refining audience targeting and exclusions.
• Call Ads Implementation: Leveraged call ads to facilitate immediate patient inquiries, increasing engagement and conversions.

Darling Psychology aimed to maintain its status as a top mental health care provider while continuously attracting new clients in a competitive landscape. Their goal was to enhance visibility on Google and increase appointments without significantly raising costs.

• Ongoing Optimization: Implemented regular updates to Google Ads campaigns, ensuring they remained aligned with search trends and patient needs.
• Targeted Keyword Strategy: Focused on high-intent keywords related to mental health services, optimizing ad copy to resonate with potential clients seeking help.
• Compelling Ad Copy: Developed engaging ad copy that communicated the value of professional mental health care, fostering trust and encouraging bookings.
• Strategic Retargeting: Ran retargeting campaigns to re-engage previous visitors, reminding them of Darling Psychology's services and prompting appointments.
• Performance Monitoring: Regularly analyzed campaign performance data to refine keyword selection, optimize bids, and improve overall ad effectiveness.

Struggling with high overheads and insufficient patient flow

We implemented a granular, service-specific Google Ads strategy to drive patient acquisition:

• Ad Group Segmentation: Created separate ad groups for each dental service (e.g., Dentures, Root Canals, X-Rays, Emergency Services) for precise targeting.
• Service-Specific Keywords: Used only Exact and Phrase match keywords, eliminating Broad match, to focus on high-intent searches for each service.
• Tailored Ad Copy: Aligned ad copies with service-specific keywords to ensure relevance and improve conversion rates.
• Targeted Budget Allocation: Based on the ideal patient profile, including income level and service demand, we allocated budgets to high-ticket services.